About Pocky

Irresistible Taste

The perfect balance of high-quality, creamy chocolate and the crunch of a crispy pretzel stick. That’s what gives Pocky its irresistible taste.

Combine that with an easy-to-handle stick that keeps chocolate off of your hands, and you’ve got the ultimate in snacking heaven.

Share Happiness!

Pocky is about sharing happiness with friends, family, co-workers—anyone, anytime, anywhere! Just open a box, pass it around, and watch the smiles and happiness spread.

With plenty of sticks in each box, Pocky is the perfect snack for bringing people closer together and livening the mood. Or simply relax on the couch and share Pocky with that special someone.

Great to have around the house. With the no-mess handle on every Pocky stick, your kids won’t have chocolate all over their hands.

And for the same reason, Pocky is also great for parties. Try it as a drink stirrer in a cocktail or in your morning cup of coffee or tea.

Bring some Pocky to school or work, and you’ll have a delicious snack to keep you going throughout the day.

And if you haven’t already thought of this one, Pocky goes great with ice cream and other desserts!

Iconic Packaging

The red box that holds happiness inside….

Simple, functional, and memorable, the iconic red Pocky box has brought smiles to faces all around the globe.

As the perfect anytime, anywhere snack, its stylish packaging is made for taking with you on-the-go—conveniently nestled in your pocket, in your purse, or simply in your hand.

Authentic Japanese Brand

You don’t have to travel all the way to Japan to experience a bit of Japanese culture and history. We bring it to you!

Pocky has been a part of Japanese life since 1966 and has been enjoyed by generations of families.

A common sentiment amongst Pocky fans is that it brings a sense of nostalgia, inviting fond memories of times spent with friends and family while sharing a box of Pocky.

Now you too can enjoy this Japanese snack and create some Pocky memories of your own right here at home in the U.S.

Pocky History

In 1922, Japanese company Ezaki Glico Co., Ltd. launched its fortified Glico caramel in a distinctive red box. Forty-four years later, Ezaki Glico released a new product into their family of fine foods—a chocolate-coated, pretzel-like cookie stick. Inspired by the Japanese onomatopoeia for the snapping sound made while eating these crispy sticks, they named their new product "Pocky." Hence, Pocky Chocolate was born.

In the beginning these sticks were each hand-dipped in chocolate, leaving one end of the stick (the "handle") bare. This unique handle design served a practical function during the hand-dipping process and became a useful benefit while eating Pocky, allowing for multi-tasking without getting chocolate on your hands.

As demand increased, the manual dipping process was replaced with more efficient solutions, but the signature handle design remained. The packaging has also evolved over the years while hanging on to its compact, easy-to-carry feature which makes it perfect as an on-the-go snack. And while the high-quality chocolate coating that has been enjoyed by so many for so long has not changed, new flavor varieties have been introduced including Pocky Strawberry and Pocky Matcha.

Over the years, Pocky has become a favorite amongst young and old alike. With plenty of sticks in each package, Pocky lends itself to sharing anytime, anywhere, with anyone. Popular for parties, office breaks, study breaks, and great as a garnish for ice cream or as cake decorations, Pocky has been enjoyed by generation after generation since its inception in 1966 nearly half a century ago.

Today Pocky is known around the world, and Ezaki Glico USA is proud to bring its family of Pocky products to select retailers near you.

The Pocky Share Happiness Tour

Have you seen this truck in your neighborhood?

Well, okay...maybe not with the cartoon eyes on it, but it really does have a smile on the front. And once you see this truck cruising through your part of town, we bet you’ll be smiling too!

It all started in 2013, when we decided to take the Pocky truck on the road, handing out free boxes of Pocky to everyone we met.

But free Pocky was just the beginning.

We cranked up the smile meter even more by giving away Pocky T-shirts and other cool prizes.

Want to take part in the fun? Follow us on social media to find out what’s coming up next as we Share Happiness across America!